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Tragic. I love apple.

Matt Miklic

Jolie O’Dell at VentureBeat: Apple’s press conference showed a brand unraveling

While today’s Apple event unveiled a couple new improvements to an expected lineup of products, it also revealed a certain sloppiness that was absent from former, Steve Jobs-led launches.

[…] I think today’s Apple event shows that perfectionism fraying a bit around the edges. The bad pun, the goofy logo, the weird product name — all of it pointed to a leadership that either didn’t understand or didn’t care about consistency in iconography.

Obviously O’Dell is right — Tim Cook is failing to hold Apple to the high standards that Steve Jobs set for the company. Steve Jobs’s Apple never would have used an ambiguous product name like “The new iPad.”

Steve Jobs’s Apple never would have used a silly pun to announce a major new product.

And there’s no way Steve Jobs’s Apple ever would have used some

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